The Scanbuy, Inc., (www.scanbuy.com), specializes in barcode solutions for mobile phones, announced an agreement to expand its services in Latin America through a partnership with Vivo (Telefónica Group) to bring the solution ScanLife for millions of consumers and thousands of corporate customers.
"This represents a fantastic opportunity for Scanbuy quickly take a leadership position in the market and increase our presence in Latin America," said MikeWehrs, President and CEO of Scanbuy. "With reading of bar codes being processed in our system in more than 128 countries, we are confident thatmarketers in Brazil will also foresee great results by using our management solutions for bar codes and analyzing campaign performance. "
With Scanbuy's ScanLife platform, companies in Brazil can now quickly create,manage and control a variety of barcode formats, including quick response codes(QR codes) to make quick and convenient for consumers to obtain product information. Users simply scan the bar code via an application on the phone asScanLife or other readers of QR Codes, and the platform will deliver the desired content, such as video demonstrations, promotions, opt-in e-mail and more.
As part of the partnership with Vivo, Scanbuy will be promoting the application for mobile phones, branded player live for millions of users since the application ispreinstalled on a variety of compatible mobile devices. This will provide a rapidmass that contribute to the adoption of such solutions for businesses. Moreover, the operator will provide management services 2D barcodes to your customers, from small to large companies.
The QR Codes are already being used in a variety of marketing campaigns to promote products and services through the adoption of mobile barcodes in Brazil.For example, codes are being printed in millions of invoices, where the consumercan simply scan the code to join the service.
For Bernardo Abecasis, Director General of Scanbuy in Brazil "The partnership with Vivo is of great importance to us, contributing to a very fast growing base of usersable to use the QR Codes and mainstream use, which should further expand interest from brands and agencies to this powerful marketing tool for customer loyalty andcustomer engagement. "ScanLife platform is already available in other markets in Latin America such as Argentina, Chile and Mexico.