Tuesday, February 28, 2012
Market to telcos: Open your networks and review data plans
With the mobility acting as an engine of world economy, many business segments in the area seek to harness this potential. And the demands on mobile operators tend to only grow. "The telcos need to review their service plans and also complicated ways to sell their devices," said the CEO of Best Buy, Brian Dunn, and eBay, John Donahoe, during the Mobile World Congress event that brings together the technology sector throughout this week in Barcelona, Spain.
The executives - who bet their businesses in an age of connectivity - have gone beyond: said the policy of selling tablets, operators are creating a new digital dividend - by creating special policies for data access. The debate about telecom strategy came at a panel on mobile payment.
And while admitting that the model is growing, the CEOs of Best Buy and eBay have made it clear that the market could be much greater if the telecom ecosystem were not so closed and concentrated. "Carriers need to offer plans that are less limiting. Consumers do not think in megabytes," said Brian Dunn, Best Buy's. The tablets, which are becoming the order of the PC world, served as an example.
"Today, consumers pay for a premium service connection with devices and prepared to run on certain infrastructure. This creates a new digital dividend. The telcos need to open their networks to promote the reduction of prices in the ecosystem. Locked devices prevent the costs fall, "Dunn argued further.
Donahoe, eBay, went further. "The closed ecosystem will not last forever," he contended. "People (users) know how to circumvent these rules. Networks need to be as open as possible. And who do it first, will be among the leaders," he added. To get an idea of the advancement of business mobility, oo eBay expects to earn in 2012, 8 billion in sales volume of mobile retailing, and its electronic payment system expects to process $ 7 billion in online payment volume. In 2011, trade online mobile eBay generated $ 5 billion in retail sales, and the mobile PayPal processed $ 4 billion in payment.