Brazil is expected to hit $ 24.4 billion in 2014 to ecommerce oconsumidor toward the end, the survey provides consultancy eMarketer.
According to the study, in the year that the World Cup held here, the country should account for about 30 million virtual consumers, becoming responsible for more than half of sales in Latin America.
To Igor Senra, president of MoIP, specializing in online payments, the industry's growth is related to the consolidation of new market players.
"The profile of the purchaser will adapt, showing more confidence in transactionscarried out by the computer, and new businesses will increase competitiveness, and consequently, the sector's revenues," points out the executive.
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