Tuesday, January 31, 2012

Young people of classes C, D and E want telephony, but it increases bad debt

The default with the fixed telephone companies was 7.6%, while with the mobile phone has reached 8.7% between October 2010 and September 2011. The data are part from study Serasa Experianfrom phone industry, released on Monday, 30/01.

Among consumers of both forms of telephony, the group Young Periphery, which includes segments Young people Social Employees Low Income, Youth and informal, low-skill workers, excluded from the system, Students and Families Assisted in the Periphery of the Periphery, which represents 20.9% of the population, was what had the biggest representation in terms of default.

Of all the CPFs with the default providers of fixed telephony, 28.4% were classified in the group of consumers Periphery Young. Similarly, in relation to mobile services, 24.4% of this group were delinquent.

"The young man is not only on new credit and consumption, but also in its relationship with money. The inexperience justifies the importance of financial education theme. Apart from little experience in managing your budget, together with purchases financed, it simultaneously adds new consumer spending habits in your spending, such as mobile phone, smartphone, cable TV, internet, etc.. "Says the president of Serasa Experian and Experian Latin America Ricardo Loureiro.

Other groups and delinquency

The default also appears high among groups Aspiring Social, corresponding to 17.4% and 18.1% in the fixed mobile, urban wage earners, with 13.2% stake in fixed and mobile, and 13.9% in Rural Brazil with 11.5% and 11.3% in fixed to mobile. Aspiring Social Group includes the following social groups: Professional Rising Social Good Life in the Interior, Youth in search of opportunities and Consumer Undisciplined. Urban Wage Earners The group includes former residents, Promising Young people Technicians and Workers Life Grip.

Finally, Brazil Rural gathers Little Germany in Brazil, the Rural Workers in search of opportunity, workers and landowners, Young people Agribusiness Employees, Young Workers in the Northeast Rural Migrants in the Midwest and the Great Amazon River Banks.

Study Serasa Experianfrom phone industry has observed a random sample of 400 000 consultations carried out by companies in the telephone industry during the period October 2010 to September 2011. Was determined negativações the occurrence of events (default) over the 12 months following the end of the calculation period of consultation.

The groups are part of a classification developed by Mosaic Brazil, Serasa Experian solution for analysis of society as a function of income, geography, demographics, behavioral patterns and lifestyle, which is organizing the population into 10 groups and 39 segments.

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