TIM and Vivo are living now a race for market leadership in prepaid Brazil. TIM,controlled by Telecom Italia, has, with its strategy to expand presence in classes C, D and E, reaching 27.64% of the prepaid market. With the performance, was very close to the leader Vivo, subsidiary by Telefonica, which owns 27.98%.
The terminals prepaid represented 81.81% of total accesses operating in the country in 2011, according publicized by Anatel. The Hi was the only operator to have a lower performance than expected in the markets pre-and post-paid. In the post-paid, for example, Hi - that it is reviewing its overall strategy of action - was the one that failed to grow - adding only 12.95%.
The data was compiled by the portal Teleco, Vivo has revealed that 27.98% of theprepaid market, with 55,438 active million hits. TIM closed the fourth quarter of last year with 27.64%, or 54,778 million. The course was third with 24.08%, or 47,700million hits assets. The Hi gets 20.07%, with 39,777 million hits.
According to figures released by Anatel in 2011, the total number of accesses in operation in Brazil, 191.2 million were prepaid (81.81%) and 44 million postpaid(18.19%). In the previous year (2010), there were 167.1 million pre-paid access(82.34%) and 35.8 million postpaid (17.66%).
In the post-paid market, considered the most profitable because of the possibility ofcontracting for services beyond voice, Vivo also leads with 36.57% market share. In this segment, the course has a more significant performance and is in secondposition with 28.75%. TIM falls to third place and get 21.12%. The Hi is, again, the worst performance, proving that 2011 was not a good year for the tele. It is only 12,95% or 5.7 million postpaid mobile phones in its area of operation