With the holiday season, sold 27 million units of tablets in the last quarter of 2011, representing an increase of 150% over the same period in 2010. The iPad is still the great leader in consumer demand, but the tablet, Android, gain strength and already represent 39% of the market.
Apple reveals a study published by Strategy Analytics, continues to lead with 58% of the market, but begins to see, yes, competitors approaching, especially in tablets of lesser value. "Consumers want Apple, but how they want to start buying the tablets that are in the market. Popularizes the Android device," says Peter King, director of consulting.
Also according to the survey, Apple led the market by selling 15.4 million units iPad - more than double the amount that the manufacturer distributed at retail in the last quarter of 2010.
But were the models with Android, Google, among them those manufactured by Samsung, Asus and others who had expressive performance - jumped from 3.1 million units to 10.5 million.
"Apple has had an outstanding performance surpassed rivals, but will have to live with more pressure," points out the the executive director of Strategy Analytics, Neil Mawston. In the report by Strategy Analytics in 2011 were 66.9 million tablets sold, an increase of 260% compared to 2010, when they sold 18.6 million units.