Wednesday, January 22, 2014

Vivo decides to enter the prepaid market

Vivo decided to fight for the prepaid customer. Harassed by rival TIM, Claro and OI - we are centralizing their strategies accordingly subscriber profile - the carrier announced on Tuesday, 21/01, the Vivo Tudo product, where the customer has prepaid for 100 minutes weekly links mobile Vivo throughout Brazil, Unlimited SMS to customers of the operator and 75 MB for Internet access. All this in one package for U.S. $ 6.90 per week, which is automatically debited from the customer's balance.

The turn of Vivo for prepaid no explanation. Throughout 2013, the operator - the market leader, saw its market share fall - ended 2013 with 28.71% = while the TIM and Claro rivals rose respectively to 26.99% and 25.23% 

The proposed prepaid also becomes interesting to live with the migration of cellular 2G (GSM) to 3G. Much of the subscribers are buying smarpthones with Internet access, but there is still a portion that does not carry data packets. Pre-paid shall be an alternative to postpaid plans to 'ensure' market leadership and increase revenue with data.

But reveals a change in profile. Late last year, President of Vivo, Antonio Carlos Valente, joked competitors by stating that 'Vivo was not selling chip in the square, "a clear reference to the OI, you want to leverage your business mobile prepaid strategy . the operator even celebrated the good performance in the postpaid market with market revenues (26%) and the highest EBITDA (29%) -. between national mobile telcos in November, according to data from Anatel, Vivo totaled 77,661 .206 million active accesses.

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