In a press release distributed on Thursday, 23/01, the VMLA - Virgin Mobile Latin America - in short, announces the launch of its operations in Brazil and Mexico. The company already operates in Chile and Colombia.
In Brazil, the operation, the MVNO (virtual network) model, the service provided will be possible after the network share with Vivo / Telefonica agreement. Virgin Mobile today announces that come with Anatel in order to act as MVNO in the country. There is no official forecast for the start of operations.
It is worth remembering the MVNO business in Brazil bump, exactly, the difficulty for companies interested in close network usage agreements of major operations. First MVNO market in Vivo, this is the third contract sharing operator in the country - the other two were signed with Claro and Nextel for 2G and 3G services.
As a MVNO, Virgin Mobile and Virgin Mobile Mexico Brazil will use local networks Vivo / Telefonica in each country, in addition to controlling the entire customer relationship. Virgin Mobile is the creator of the MVNO model in which the brand currently has more than 18 million customers in 10 countries. Here, the company will face Porto Seguro and Datora Telecom, which already have consolidated MVNO operations.
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