The phablets - which are the devices with mobile phone capabilities, but with screens from 5.6 inches, reaching up to 7 inches, smaller size of a tablet - will win a share of the market, suggests Juniper Research. Segunod consultancy, in 2013, 20 million units were produced worldwide phablets. In 2018 will be 120 million, which will mean a boost of over 500%.
The reason for the growth is the demand in East Asia, in countries such as South Korea, where there is desire for large screens to run games, and in China, where values a better screen quality for streaming content over-the-top (OTT). With all this, Juniper says the market phablets can become a growth area for suppliers of smartphones already established with target consumers passionate about technology, citing recent launches from companies such as Nokia and Alcatel.
As there is not, at least so far, no representative of Apple in this niche market phablets will be dominated by two operating systems: Android and Windows Phone. Notably, the system will be promoted by Microsoft Lumia line, Nokia, Juniper and believes that this player will have better performance particularly in developing countries. The side of the Google system, the leadership will be the series Galaxy Note, Samsung.
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