Sunday, January 19, 2014

Smartphones: Classes D and E still have much to consume

The C class now accounts for 35% of smartphones sold in Brazil, reveals survey by Nielsen Custom Mobile Marketing Association (MMA). Classes A and B respond, respectively, 12% and 49%. The D and E classes - where telcos have targeted new customers - account for only 4%.
Youngsters make up most of of smartphone users: 17% have between 10 and 17 years, 27% between 18 and 24 years, 28% between 25 and 34 years, 17% between 35 and 49 years, and 11%, 50 or more. With regard to occupation, 63% work full-time and 10% part-time, while 19% are students.

The smartphone is the primary form of Internet access for one in four Brazilians who own the product. This importance is higher among young people. 38% of respondents 10 to 17 years and 33% of those aged 18 to 24 showed the smartphone as the primary means of Internet access.

The most used applications are social networking and communicators (77%), email (75%), news (57%), music (45%) and video (43%). Among the communicators and social networks, Facebook was the most frequently cited (94%), WhatsApp (53%), Instagram (36%), Skype (35%) and Twitter (35%).

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