Thursday, March 22, 2012

By 2016, Brazil will be the 4th global smartphone market

The Brazil is heading to become, by 2016, the fourth largest market for smartphones - today is the 10th. The projection is the IDC, which expects a 73% increase in sales of equipment this year: ie, 15.4 million phones, compared to 8.9 million in 2011. That is, every 29 minutes smartphones will be sold in the country.

According to IDC, "investment in 4G to be held in 2012 and 2013 probably contribute to the development of this market in Brazil, especially from 2014, where some cities will offer 4G and information exchange will be much faster."

Subsidies, cheaper handsets and plans including prepaid customers speed up sales of mobile phones with Internet access. The 8.9 million smartphones in 2011 has represented a jump of 84% on 4.8 million devices sold in 2010.

The increase in sales has also changed the profile of the market. Devices with Android, Google's gone from 15% to 50% of the market - in line with what we saw in the world, where the increase was 20% to 50%.

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