Thursday, October 03, 2013

Smartphones already 46.2% of the the cellular subscriber sold in Brazil

The market of mobile phones achieved 29.6 million units in the first half of 2013, a growth of 8% over the same period in 2012, reveals IDC, in a study done for the Abinee. Of this amount, the traditional mobile accounted for 15.9 million units (down 22.6%), while smartphones reached 13.7 million handsets sold, an increase of 99.6% compared to the first six months of last year.

With this performance, smartphones accounted for 46.2% of the total mobile phone market in the first half, while traditional phones reached 53.8%. In case the market (desktops, notebooks and tablets) were sold 10.4 million units in the first half of 2013, reaching the highest mark for this period.

By analyzing each item separately, the highlight was the performance of tablet sales, which reached 3.3 million units, representing a growth of 165% over the first half of last year, and at the same time, similar to the amount traded around the year 2012. Of the total IT market, notebooks reached 4 million units and desktops 3 million, respectively, decreases of 7.3% and 12.7% over the same period last year.

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