Thursday, October 01, 2009

Entrevista com Alan Masarek. - CEO at QuickOffice.

O site Enterprise Mobility Matters fez uma interessante entrevista com Alan Masarek a respeito de Mobilidade Corporativa. A seguir transcrevo um trecho e o link para a entrevista comleta

Enterprise Mobility Matters: Hi Alan. It's good to speak with you again.  Thanks for taking the time to chat today.  Enterprise Mobility has changed a lot in the last few years. What would you say is the greatest recent advancement?
Alan Masarek: Enterprise Mobility is still mobile email – it literally revolutionized Enterprise Mobility, because it was the first "killer app" on which other applications and solutions are built. It solved a real world problem and didn’t require users to change their workflow, but did improve their ability to work. As the “killer app,” users demanded it and, in fact, came to rely on mobile email to such an extent that they couldn't live without it. The servicing of this user-driven demand led to the creation of a secure mobile ecosystem that is the foundation on which today’s successor mobile applications and solutions sit.
EMM: Are companies looking at mobility differently today as compared to a few years ago?
AM: Yes – Enterprise attitudes have shifted significantly. In the past, Enterprises attempted to stifle mobile access. The conventional wisdom was that it was fundamentally imprudent to let information outside the four walls of the institution. Mobile was seen as insecure and uncontrollable. This attitude has changed meaningfully, in some measure by the introduction of more secure infrastructure and various elements of mobile device management (e.g., remote wipe, et al). That said, more of the attitudinal change can again be attributed to user demands. Users demand a virtualized work environment where they are not tethered to their office or company networks – mobile is a necessity in this un-tethered world and company CIO’s and IT Administrators are embracing rather than stifling these demands, not least because they too see the resulting gains in productivity.


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