In a press release distributed on Thursday, 23/01, the VMLA - Virgin Mobile Latin America - in short, announces the launch of its operations in Brazil and Mexico. The company already operates in Chile and Colombia.
In Brazil, the operation, the MVNO (virtual network) model, the service provided will be possible after the network share with Vivo / Telefonica agreement. Virgin Mobile today announces that come with Anatel in order to act as MVNO in the country. There is no official forecast for the start of operations.
It is worth remembering the MVNO business in Brazil bump, exactly, the difficulty for companies interested in close network usage agreements of major operations. First MVNO market in Vivo, this is the third contract sharing operator in the country - the other two were signed with Claro and Nextel for 2G and 3G services.
As a MVNO, Virgin Mobile and Virgin Mobile Mexico Brazil will use local networks Vivo / Telefonica in each country, in addition to controlling the entire customer relationship. Virgin Mobile is the creator of the MVNO model in which the brand currently has more than 18 million customers in 10 countries. Here, the company will face Porto Seguro and Datora Telecom, which already have consolidated MVNO operations.
Showing posts with label Vivo. Show all posts
Showing posts with label Vivo. Show all posts
Friday, January 24, 2014
Wednesday, January 22, 2014
Vivo decides to enter the prepaid market
Vivo decided to fight for the prepaid customer. Harassed by rival TIM, Claro and OI - we are centralizing their strategies accordingly subscriber profile - the carrier announced on Tuesday, 21/01, the Vivo Tudo product, where the customer has prepaid for 100 minutes weekly links mobile Vivo throughout Brazil, Unlimited SMS to customers of the operator and 75 MB for Internet access. All this in one package for U.S. $ 6.90 per week, which is automatically debited from the customer's balance.
The turn of Vivo for prepaid no explanation. Throughout 2013, the operator - the market leader, saw its market share fall - ended 2013 with 28.71% = while the TIM and Claro rivals rose respectively to 26.99% and 25.23%
The proposed prepaid also becomes interesting to live with the migration of cellular 2G (GSM) to 3G. Much of the subscribers are buying smarpthones with Internet access, but there is still a portion that does not carry data packets. Pre-paid shall be an alternative to postpaid plans to 'ensure' market leadership and increase revenue with data.
But reveals a change in profile. Late last year, President of Vivo, Antonio Carlos Valente, joked competitors by stating that 'Vivo was not selling chip in the square, "a clear reference to the OI, you want to leverage your business mobile prepaid strategy . the operator even celebrated the good performance in the postpaid market with market revenues (26%) and the highest EBITDA (29%) -. between national mobile telcos in November, according to data from Anatel, Vivo totaled 77,661 .206 million active accesses..
The turn of Vivo for prepaid no explanation. Throughout 2013, the operator - the market leader, saw its market share fall - ended 2013 with 28.71% = while the TIM and Claro rivals rose respectively to 26.99% and 25.23%
The proposed prepaid also becomes interesting to live with the migration of cellular 2G (GSM) to 3G. Much of the subscribers are buying smarpthones with Internet access, but there is still a portion that does not carry data packets. Pre-paid shall be an alternative to postpaid plans to 'ensure' market leadership and increase revenue with data.
But reveals a change in profile. Late last year, President of Vivo, Antonio Carlos Valente, joked competitors by stating that 'Vivo was not selling chip in the square, "a clear reference to the OI, you want to leverage your business mobile prepaid strategy . the operator even celebrated the good performance in the postpaid market with market revenues (26%) and the highest EBITDA (29%) -. between national mobile telcos in November, according to data from Anatel, Vivo totaled 77,661 .206 million active accesses..
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