NEW YORK, Jan. 14, 2014 /PRNewswire/
– Deloitte predicts smart glasses, fitness bands and watches, should
sell about 10 million units in 2014, generating $3 billion according to
its Technology, Media and Telecommunications (TMT) Predictions 2014
report released today. Deloitte also predicts that the total global
sales of smartphones, tablets, PCs, TV sets and gaming consoles will
exceed $750 billion in 2014 and then plateau as consumer usage will
continue to converge.
“Our predictions for 2014 touch on a wide
variety of topics, but there is some commonality among them. This can be
seen specifically with mobile devices including tablets, wearables,
phablets and also rugged devices,” said Eric Openshaw, vice chairman,
Deloitte LLP and U.S. technology, media and telecommunications leader.
“These newer technologies allow enterprises and consumers to become more
connected, while opening a wealth of new business and communication
opportunities. Enterprises that can capitalize on these new market
segments will be well positioned for success in 2014 and beyond.”
For more than a decade, Deloitte’s TMT
Predictions have forecasted many of the most influential trends in
technology, media and telecommunications — making them a key source of
market intelligence for businesses in all sectors.
The most significant TMT predictions to impact the marketplace in 2014:
1. Wearables: the eyes have it —
Smart glasses, fitness bands and watches, should sell about 10 million
units in 2014, generating $3 billion. Of these wearable computer form
factors, smart glasses should generate most revenues, from sales of
about four million units at an average selling price (ASP) of $500.
Smart fitness bands should sell four million units, at an ASP of$140;
smart watches should sell about two million units at an ASP of $200.
2. The Converged Living Room: a plateau approaches —
Global sales of smartphones, tablets, PCs, TV sets and videogame
consoles will exceed $750 billion in 2014, up $50 billion from 2013 and
almost double the 2010 total. However, a plateau appears likely: sales
are expected to continue growing, but at a slower rate than over the
past 10 years, with an estimated ceiling of about $800 billion per year.
3. Massive Open Online Courses: the future is bright —
Student registrations in Massive Open Online Courses (MOOCs) will be
double compared to 2012 to over 10 million courses, but the low
completion rates mean that less than 0.2 percent of all courses
completed in 2014 will be MOOCs. The growing awareness of online
education will force educational institutions to increase investment in
this area, drive more acceptance of online education as it becomes
accredited and increase adoption by corporate training groups.
4. eVisits: the 21st century housecall —
There will be 100 million eVisits globally, potentially saving over $5
billion when compared to the cost of in-person doctor visits and
representing growth of 400 percent from 2012 levels.
5. Television measurement: for better and worse —
Measurement of the viewing of domestic television programs is
increasingly reflecting the growth of online viewing thanks to the
introduction of hybrid measurement, which enables the inclusion of
viewing taking place on PCs, tablets and smartphones into overall
viewing numbers, and also includes other data sets, such as set-top box
channel selections and video-on-demand server logs.
6. Phablets are not a Phad, but they may be peaking —
Shipments of phablets, smartphones with 5.0-6.9 inch screens, will
represent a quarter of smartphones sold, or 300 million units. That is
double the 2013 volume, and 10 times 2012 sales. But after initial rapid
consumer success, 2014 may mark a ‘peak phablet’ year, as only a
(sizeable) minority of smartphones users will want to handle such a
large device.
7. The smartphone generation gap: Over 55? There’s no app for that —
Those over 55 years of age will be the age group experiencing the
fastest year-on-year rises in smartphone penetration across developed
markets. Ownership should rise between 45 to 50 percent by year-end,
lower than the approximately 70 percent penetration rate for 18-54 year
olds, but a 25 percent increase from 2013.
8. Rugged devices at $250: reinventing the business case for mobile field force —
The entry price for a ruggedized, connected data device that can be
used by some field force workers, as well as to undertake tasks such as
car rental check-in inspections, inspecting highways or delivering
packages, will fall to $250
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